75 years of legacy


Sri Vijayalakshmi Agarbathi Works

Established in 1947, is the manufacturer and exporter of incense sticks, dhoops, and perfumed cones with an in-house blended perfume library of over 450 fragrances.

In order to create excellent fragrances in the perfumery industry, we create our own blends. Every product that is developed in the company reflects a sense of 100% purity and goodness that is the underlying essence of any Pooja and prayer rituals.

Liberty and Vijaya brands are subsidiaries of the parent company SVAW group of companies
Shri Karupakala Lakshmaiah Shetty


It all began in 1947. A great visionary late Shri Karupakala Lakshmaiah Shetty founded “Sri Vijayalakshmi Agarbathi Works”. Being a humble common man with innovative ideas, he started the firm at a very young age, aimed to become the best incense sticks manufacturing company in India.

“Liberty and Vijaya” are the most promising trademarks that were named by the late Sri Lakshmaiah Shetty.


Why Liberty?

Established in 1947 and has an in-house blended perfume library of over 450 fragrances
Traditionally handcrafted incense sticks that emit freshness
Exporting to 55+ countries around the Globe
ISO 9001-2008 and 9001-2015 certified Organisation that follows global quality standards
Maintain a good relationship with our Vendors, Employees, and other providers of goods and services consumed by the company
Liberty is providing employment to many people with 75% of women empowerment

Liberty through the years

1947 - 1957

1957 - 1969

1969 - 1992

1992 - 2012

2012 - 2018

2018 - present


I feel compelled to write a review of thier incense, The aroma of thier white sticks incense is just amazing, the room just lights up with a heavenly fragrance once white sticks are lit, this kind of customer experience comes only when you put the work of creating something giving your best, thank you, may you be successful in your endeavors and light up many more homes with your fragrant brand.
Rahul Shyam
Kalyani cup sambrani is awesome. I recommend to my friends also. Thanks to the management of Sri Vijaylaxmi agarbatti works to produce such great products.
Vikash jadhav
I have seen this company's products very high in Kerala and Indonesia. They have a huge collection of fine quality products.
Peter Bantawa Rai
1947 Eco and pineapple incense sticks are are awesome brands. In my family all people love these agarbatties.
Kavitha Harish